Créé par des passionnés du divertissement et de l'innovation, New Vega est un groupe mondial de médias et de publicité qui réunit des entreprises aux expertises fortes et complémentaires. Grâce à des équipes hautement spécialisés et activement impliqués, nous veillons à activer nos audiences pour que les besoins de nos clients soient satisfaits.
Descriptif du poste
Société : New Vega Catégorie : Offre emploi CDI Activité : Services Filiere : Assurance Metier : Commercial conseil Lieu : Paris (Île-de-France) Durée : Indéterminée
Mission
New Vega is an independent international media and advertising group specialized in gaming and entertainment, driven by a strong culture of performance, data, and innovation.
Our mission: help brands activate their audiences in a smart and creative way across all channels.
Within the group, Wizenco is our media buying agency. We support international clients such as Tencent, The Pokémon Company, IO Interactive, Dotemu, and Bandai Namco, delivering high-performance marketing strategies with a strong focus on ROI.
As part of our growth, we are looking for a Senior Performance Manager with strong User Acquisition expertise to lead and scale performance on key accounts.
User Acquisition & Paid Media Strategy (~50%)
This is a core part of the role. You will be responsible for defining and executing UA strategies across multiple high-impact accounts.
* Design and lead full-funnel User Acquisition strategies (mobile & desktop)
* Manage and optimize advanced Paid Media campaigns (Meta, Google, TikTok, DSPs, gaming networks)
* Build and scale acquisition strategies based on CPA / ROAS / LTV
* Drive campaign scaling across budgets, geographies, and audiences
* Lead bidding and optimization strategies at scale
* Work closely with creative teams on creative testing strategies (UGC, hooks, iterations, performance-driven creatives)
Data, Tracking & Performance (~30%)
* Define and oversee tracking frameworks (MMPs such as AppsFlyer / Adjust, pixels, event tracking)
* Analyze user funnels (install → activation → retention → LTV)
* Build and interpret cohort-based and ROAS-driven models
* Improve reporting frameworks and dashboards (Looker Studio or equivalent)
* Extract actionable insights and drive strategic recommendations
Leadership & Structuring (~10–20%)
* Act as a UA expert and internal reference
* Mentor and support more junior team members
* Contribute to internal best practices, tools, and methodologies
* Support strategic pitches and business development initiatives
Client management & consulting (~10%)
* Lead strategic client relationships with a high level of autonomy
* Deliver business-oriented recommendations (not just media execution)
* Engage with international stakeholders
Profil recherché
Experience
* 5–8+ years in Performance Marketing / Paid Media
* Strong and proven experience in User Acquisition (gaming, apps, entertainment or high-growth environments)
* Experience managing large-scale, performance-driven budgets
Core skills
* Advanced expertise in major platforms: Meta Ads, Google Ads, TikTok
* Strong knowledge of UA tools and ecosystem (MMPs, tracking, attribution)
* Solid understanding of business KPIs: ROAS, LTV, CAC, payback
* Experience with multi-channel and international campaign strategies
* Ability to build strategy, not just execute campaigns
Soft skills
* High level of ownership and accountability
* Ability to challenge clients and bring strategic value
* Strong analytical mindset with a results-driven approach
* Ability to prioritize in fast-paced environments
Languages & interests
* Fluent English (mandatory)
* Strong interest in gaming / entertainment
Why join us
* Work with leading international clients in gaming & entertainment
* High-impact role with real ownership on performance and growth
* Opportunity to help structure and scale a growing UA practice
* Expert team with a strong performance culture
Additional information
* Permanent contract – Paris (10th arrondissement)
* Hybrid remote policy
* Meal vouchers + transportation coverage
* Compensation: depending on experience (senior level)CLIQUER ICI POUR POSTULER
